Venice is a neighborhood like no other. Home to Silicon Beach AND Muscle Beach, it’s a vibrant neighborhood of both start-ups and drum circles, skate parks and Jim Morrison murals.

Founded by Abbot Kinney in 1905 as a beachfront resort town, the “Venice of America” (as it was known then!) has been through a multitude of transformations. It’s been a weekend getaway for Jewish families from Boyle Heights, the home to a generation of Beat poets, artists and musicians, and a destination for fortune-tellers and street performers on the iconic boardwalk. Venetians have been reinventing tradition for decades, and we’re following in their footsteps as we create a new kind of inspired Jewish community.

Modern Venice is a neighborhood that is both forward-thinking and soulful. It is progressive and brimming with passion. Street-side tacos, electric bar scene, soul-stretching Om Shalom yoga, and picturesque canal strolls to Jewish meditation make the neighborhood colorful, slightly chaotic, and sometimes a little crunchy. Quirky as it may be, Venice is wildly charming, undeniably delightful, and a totally unique. And that’s why we love it.


East Side

The Eastside of LA is most often compared to the Williamsburg neighborhood of Brooklyn, NYC, and it’s easy to see why – it’s where artsy meets indie, and the atmosphere is ultra-cool without much trying. But it’s also a diverse swath of the city, with neighborhoods from Los Feliz to Echo Park to Atwater Village and Highland Park, each boasting something special and oh-so-Angeleno (Dodgers games! Griffith Park! Echo Park Lake!).

Yes, there are more coffee joints and craft cocktail bars than many other parts of the city, but there’s also a whole lot of history here. It’s the neighborhoods where Latino and Jewish communities have often overlapped and converged, making for all sorts of cultural unicorns – locals making kosher tamales in their homes, hosting Fiesta Shalom parties, and just creating really great music, art, literature, and more.


West Hollywood

West Hollywood is an outgoing neighborhood known for its thriving LGBTQ community, lively nightlife, and iconic music culture (with venues like Whisky A Go Go, The Roxy and The Troubadour, it’s no wonder!).

It’s also home to the top, most iconic LA destinations– like the Sunset Strip and Melrose–as well as hip eateries, high-end boutiques, tattoo shops, piercing parlors, and everything in between. This is the place you’ll recognize.

A large portion of the Soviet-Jewish community settled in West Hollywood back in the 1970s, and the Russian grocery stores and restaurants (not to mention the Eastern European grandfathers playing dominos in Plummer Park on the weekends) have become just as much a part of the neighborhood as the drag queens at the farmers’ market or sunglassed celebs hiding behind a cozy table at the local hotspot.



There’s an understated bohemian vibe in the NoHo Arts District. And although this growing community of artists, dancers, and actors is still just getting started in LA, things are thriving in this slice of the San Fernando Valley. The neighborhood is close to the studios with equally easy access to the city. Lankershim, the neighborhood’s main drag, is bustling with new restaurants and young creative types who are thrilled to be pursuing their dreams in sparkly Los Angeles.

The sizeable – and more traditional – Jewish community east of North Hollywood has been established over the last handful of decades, but there’s so much opportunity to re-imagine and re-create in NoHo.