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June 1, 2018
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Profile: Elaine Daneshrad


Unknown-4Growing up in Los Angeles, CA,I  was always fascinated by the world of entertainment. I started my career in Public Relations–working in every field from TV and event production to brand marketing for some of the biggest companies in the game include MTV, Samsung, T-Mobile, and Audi. Yet always having a fashion for photography and fashion, I took my PR skills and transformed them over to what is now Fashionlaine– a place where I cover everything from fashion to travel, beauty, and food. Creating unique campaigns and experiences with an array of brands from Cadillac, Reebok, SweetTarts, Stella Artois, Maybelline, Macy’s, and more– I hope to use my voice and blog to inspire others to do something that they love and are passionate about.


What defines Jewish culture or tradition for you?

Born and raised in Los Angeles, I’m so blessed because I got to grow up in a strong Jewish culture and community. Every Friday night I get to set aside time to take in our Jewish traditions through the ritual Shabbat gatherings I have with my family. I also go to temple every Saturday morning and partake in some amazing Jewish events throughout the year. So to me, the community I’ve grown up in and the network that has been built around our Jewish culture and traditions are what have helped define and shape my Jewish ideintity.


What song describes your mood right now?

 I’m OBSESSED with reggaeton music at the moment. I have a 12-minute mashup mix I play on repeat by DJ Gian  on Spotify. The overall fun reggaeton vibes give the boost of energy I need throughout the day.


You know you’re from / live in LA when….

 Being 10 minutes late because of traffic is actually you being on time.


What’s your favorite place in LA, and why?

 The Grove is one of my happy places! I love the atmosphere and all the people that come from everywhere around the world to walk around, shop, and eat.


Did you have a Bar/Bat Mitzvah? What did it look like?) 

I had a B’NOT Mitzvah (!!) with my sister who’s a year and three days older (I was 12 and she was 13 when we did it).  We led the entire temple service from beginning to end from all the prayers, Torah, Haftarah, and more! My party entrance song was “Barbie Girl” and my sister & I did a duet of Havana Nagila on the piano during our candle lighting service.


A past trend that you wish would come back? 

The fleece hoodie GAP sweaters!! I still have mine from the 90’s and wear it around at home because they’re so comfy and the best…. but my friends think otherwise.


How did you get involved in NuRoots? 

 Through all the AMAZING friends I know who are involved and work there 🙂


If you could accomplish one big thing in 2018, what would it be?

 To do a high school tour throughout the US to talk to students, organizations, and classes about embracing who they are, how to find the best career paths for each of them, and inspiring them to be their best selves!


Best piece you’ve recently read or watched

This video!


Something you’re still working on?

 Balancing time. There’s so many things I always want to accomplish all at once so finding a good way to take on everything in an efficient manner.


What would you tell a newcomer to LA about the Jewish community here?

 It’s the best and most welcoming community and that LA out of anywhere, is one of the greatest places to really embrace your Jewish roots.


Favorite Jewish holiday

Hannukah!—I love me some gelt and sufganiyot


Jewish tradition/ritual you think is nice/meaningful that you want to be doing now/still doing 10 years from now?

For the past 10 months I’ve taken on not using my phone during Shabbat(exceptions made if I really need to for something). While hard at first, it’s now become the thing throughout the week I look forward to because I get to spend a whole day really living in the moment without distractions with the people I love.


Woke Up This Way Challenge


As one heavily part of the social media world for the past 5 years through Fashionlaine, Elaine’s taken to using her platform to launch a new viral social media movement called the #WokeUpThisWayChallenge. The challenge asks people around the world to bring some “realness back to social media” by posting a morning photo of themselves along writing a caption that highlights their own personal struggles—all in the cause of uniting the world to see that there’s more behind the scenes to each person’s life than what we see through these perfect “highlight reel” images constantly displayed on social media. The movement involves Lady Gaga’s Born This Way Foundation as the official charity partner and has already involved celebrities including members of Glee, 90210, Pitch Perfect, Pretty Little Liars, and more!

See below for the rules on how to participate and share:

1) Post of photo of yourself of how you look when you wake up in the morning (no hair done, no makeup, no filter!!) with the hashtag #WokeUpThisWayChallenge and talk about in your own words how you’re standing with @iamfashionlaine to spread the message to bring realness back to social media

2)  Tag 3 (or more!) friends to challenge them next to post a morning photo

3) Mention in your caption that if people don’t want to participate by posting a photo, instead donate money to @ladygaga’s @btwfoundation which is committed to promoting the wellness of young people and inspiring them to create a kinder, braver world

Now TAG XXX, XXX, XXX (insert friends they’re nominating here) YOU’RE IT! I nominate you to take on this challenge next! Are YOU brave enough to post on social media what you look like when you wake up in the morning?


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